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Privacy policy

Last update : 24/02/2026

This Privacy Policy describes how ARCHIVES THEORY  (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website https://www.archivestheory.com and purchase products through our WordPress/WooCommerce online store.

By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal data to process your orders, improve your experience, and operate our business.
The information we may collect includes:

a. Information You Provide

    • Name

    • Billing and shipping address

    • Email address

    • Phone number

    • Payment details (processed securely via third-party gateways; we do not store full card numbers)

    • Account login details (if you create an account)

b. Information Collected Automatically

When you browse our website, we automatically collect:

    • IP address

    • Browser type and version

    • Device information

    • Pages visited and time spent

    • Referring URLs

This data is collected through cookies, analytics tools, and similar technologies.

c. Order and Transaction Data

Through WooCommerce, we collect:

    • Order history

    • Cart content

    • Transaction details

    • Customer service interactions

2. How We Use Your Information

We use your information to:

    • Process and fulfill orders

    • Provide customer support

    • Send order confirmations and service-related messages

    • Manage your account (if applicable)

    • Improve website performance and user experience

    • Detect and prevent fraud

    • Comply with legal obligations

We may also send promotional emails only with your explicit consent.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to ensure proper functionality, analyze traffic, and support marketing activities.

We use a cookie consent management tool (Complianz GDPR/CCPA Cookie Consent) to obtain and manage user consent in accordance with applicable data protection laws.

Cookies are small text files stored on your device when you visit our website.

a. Strictly Necessary Cookies

These cookies are essential for the operation of the website and cannot be disabled.

They enable:

  • Shopping cart functionality

  • Secure checkout

  • Account login

  • Security and fraud prevention

These cookies do not require prior consent.

b. Analytics Cookies (Google Analytics)

We use Google Analytics, provided by Google LLC, to analyze website traffic and user behavior.

Google Analytics may collect:

  • IP address (anonymized where required by law)

  • Device information

  • Browser type

  • Pages visited

  • Time spent on pages

  • Referring URLs

Analytics cookies are only activated after you provide consent via our cookie banner, where required by applicable law.

Google may process data on servers located outside the European Union, including the United States. Where applicable, appropriate safeguards such as Standard Contractual Clauses are used.

For more information:
https://policies.google.com/privacy

c. Google Tag Manager

We use Google Tag Manager to manage tracking tools and website scripts.

Google Tag Manager does not directly collect personal data but may trigger other services (such as Google Analytics) depending on your consent preferences.

d. Marketing Cookies

Marketing cookies may be used to:

  • Measure advertising effectiveness

  • Retarget visitors

  • Personalize advertising content

These cookies are only activated after your explicit consent via our cookie banner.

You can withdraw or modify your consent at any time through the cookie settings available on our website.

e. Managing Your Cookie Preferences

You can:

  • Accept or reject non-essential cookies via our cookie banner

  • Modify your preferences at any time

  • Disable cookies in your browser settings

Please note that disabling certain cookies may affect website functionality.

4. Payment Processing

We use secure, reputable third-party payment processors such as Stripe, PayPal, or others configured in WooCommerce.
These providers process your payment data according to their own privacy policies. We never store your full credit card information.

5. Sharing Your Information

We only share your data with trusted third parties necessary for operating our business, such as:

    • Payment processors

    • Shipping carriers

    • Customer management tools (CRM)

    • Analytics providers

    • WordPress/WooCommerce service providers

    • Email marketing tools (if you opt in)

We do not sell or rent your personal information.

6. Data Retention

We retain personal information only as long as necessary for:

    • Fulfilling orders

    • Legal and tax obligations

    • Resolving disputes

    • Maintaining business records

Account information remains stored until you request deletion.

7. Your Rights (GDPR/Other Applicable Laws)

Depending on your location, you may have rights regarding your personal data, including:

  • Access your personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Data portability

  • Withdraw consent for marketing

  • File a complaint with a data protection authority

To exercise your rights, contact us at archivestheory@gmail.com.

8. Data Security

We use technical and organizational measures to protect your information, including:

    • HTTPS secure browsing

    • Encrypted payments

    • Access controls

    • Regular WordPress and plugin updates

    • Security plugins/firewalls

No method of transmission is 100% secure, but we aim to protect your data to the highest standard.

9. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.

10. Children’s Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

ARCHIVES THEORY
Email: archivestheory@gmail.com

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